THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Omni Channel Futures 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Waitrose inspires summer food choices with first Pin Extension campaign on Pinterest

Waitrose has launched a new campaign on Pinterest to showcase its food range for this year’s summer dishes. The supermarket is looking to raise awareness by… View Article

FOOD & DRINK

Waitrose inspires summer food choices with first Pin Extension campaign on Pinterest

Waitrose has launched a new campaign on Pinterest to showcase its food range for this year’s summer dishes.

The supermarket is looking to raise awareness by utilising Pinterest’s immersive ad format, the Pin Extension, for the first time.

The campaign features an interactive look book that allows Pinners to select from one of four different summer food options including dishes from around the world ‘World Eating’, dishes ‘Made for Sharing’, ‘Perfect Picnics’ and ‘Brilliant BBQs’. They will then be shown a selection of summer dishes and recipes together with tips and tricks and a shopping list for each dish.

Sarah Hood, social marketing lead at Waitrose, said: “We are delighted to partner with Pinterest to create our first-ever Pin Extension as part of our ‘Summer Food Festival’ campaign. With people on the platform browsing for easy and fresh summer ingredients and dishes, our Waitrose Ideas Book will help them to discover fun and exciting recipes and products, perfect for hosting their back garden gathering or sunny park picnic.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

THE NEXT EVENT

See all upcoming events

LATEST VIDEO

UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON
UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON

Watch video >