Waitrose expands trial with Deliveroo
Waitrose is extending its on-demand grocery delivery trial with Deliveroo to 25 new shops across the UK.
Launched in September across five shops, the 12-week trial will be expanded to include new areas such as Winchester, Hereford, Brighton, Glasgow and Solihull later this month.
In a statement, Waitrose said the service is proving to be “hugely” popular with Deliveroo customers. Sales at the original five shops have grown continually since the launch with half of orders now being made by repeat customers. The extended trial is expected to continue until the end of November.
Waitrose has also added an additional 150 products, including a wider range of ready meals and health and beauty lines to the Deliveroo menu, to take the total number of products on the Deliveroo app to more than 650. The retailer said some of the most popular items have included lemons, avocados and strawberries.
James Bailey, executive director for Waitrose, said: “This trial has made a very promising start in attracting customers to Waitrose through an entirely new new channel – and is already contributing to significant sales growth in all of the branches where it is up and running.
“We know that our customers are continually looking for more convenience and flexibility and, at the six shops so far, they are really appreciating the chance to get what they need when they need it. Expanding the trial will test the potential for an on demand service in a much broader range of locations.”
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