Waitrose announces packaging change to raise awareness of bowel cancer
Waitrose is updating its packaging and information available to customers as it looks to raise awareness of bowel cancer.
This will include featuring information on symptoms on the supermarket’s own-label toilet roll packaging and providing point of sale information for customers to raise awareness ahead of the packaging change.
There will also be coverage in the Waitrose Weekend magazine.
Natalie Mitchell, Waitrose director of own brand, said: “We want all of our customers to recognise the symptoms of bowel cancer. We’ve been inspired by what Dame Deborah James has done to raise awareness and we want to play our part in this really important campaign in partnership with Bowel Cancer UK. We will be updating our packaging from the autumn to include this important information.”
Bowel Cancer UK’s #GetOnARoll campaign is now calling on all supermarkets across the country to put bowel cancer symptoms on their own-brand loo roll,
Bowel Cancer UK chief executive Genevieve Edwards said: “Almost 43,000 people are diagnosed with bowel cancer in the UK every year, making it the fourth most common cancer. It’s the second biggest cancer killer, but it doesn’t have to be, as the disease is treatable and curable, especially when it’s discovered early. Sadly, 60 per cent of people are diagnosed at later stages of the disease, when it’s more difficult to treat. Awareness of the red flag symptoms of bowel cancer remains worryingly low, so it’s fantastic that Waitrose has signed up to our #GetOnARoll campaign to help people recognise the signs.”
