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TK Maxx adds chewable vitamins to its health and wellbeing range

TK Maxx is to add chewable vitamin products to its health and wellbeing product offering in response to a growing demand for supplements. The retailer will… View Article

FOOD & DRINK

TK Maxx adds chewable vitamins to its health and wellbeing range

TK Maxx is to add chewable vitamin products to its health and wellbeing product offering in response to a growing demand for supplements.

The retailer will stock five products from Yumi Nutrition’s range of chewable vitamins both online and in up to 425 stores in the UK and Ireland. The products will be displayed in a new section of the retailer’s beauty and wellness department.

Products include Yumi’s Bedtime 5-HTP sleeping aid, All Day Energy multivitamin, Gut Health probiotic, Lean & Detox apple cider vinegar and Hair, Skin & Nails gummies. In addition, the brand’s new vitamin D and vitamin C chewable supplements will be added to the range from this month.

The five products are priced at £9.99.

Sebastien Vanderlinden, chief executive at Yumi Nutrition, said: “We’ve seen demand for chewable vitamins increase significantly this year as consumers are prioritising their health more than ever.

“We’re always looking to secure new distribution deals so we’re delighted to have our products listed in a brand new section in TK Maxx in what we hope will be the start of a long and successful partnership.”

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