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Tesco to continue with plans to ban junk food volume-led promotions

Tesco has confirmed that it will be removing volume-led promotions on unhealthy food and drink products in October as planned. The news comes despite the Government’s… View Article

FOOD & DRINK

Tesco to continue with plans to ban junk food volume-led promotions

Tesco has confirmed that it will be removing volume-led promotions on unhealthy food and drink products in October as planned.

The news comes despite the Government’s announcement that restrictions on multibuy deals on foods high in fat, salt or sugar are to be delayed for a year.

The supermarket said it was making the move in response to customer feedback which revealed that 86% want to eat more healthily and 77% want help from supermarkets in doing so.

Tesco UK & ROI chief executive Jason Tarry said: “It’s vital that we keep making the right calls on behalf of customers and communities. Customers are telling us they want to eat a more healthy, sustainable diet, but without having to stretch the weekly shopping budget. We agree and, thanks to our laser-focus on great value, customers won’t need to make that compromise at Tesco.”

Last week, Tesco launched Better Baskets, a campaign that is designed to help customers shop a healthier and more sustainable basket, without compromising on price.

The supermarket is aiming to boost sales of healthy products to 65% as a proportion of total sales by 2025.

Tesco chief customer officer Alessandra Bellini said: “At Tesco, we passionately believe that healthier food should be more accessible to everyone, no matter your budget – and today’s announcement is a key step towards that. We will always make sure our products are competitively priced. But we can’t stop there. Obesity levels are rising among adults and children and the health of our nation must also be at the top of our agenda.”

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