Shaken Udder names new marketing director

Premium milkshake brand Shaken Udder has appointed Jo Abram as its new marketing director.

Abram was previously head of marketing at Eat Natural and prior to that worked with Heineken, Yoplait and General Mills.

In her new position, she will be focused on growing the Shaken Udder brand.

Founded by Andy and Jodie Howie in 2004, Shaken Udder is now worth £22.5 million and has achieved double digit growth of 27% year-on-year.  While its products are stocked by grocery retailers, wholesalers, schools, farm shops and cafes, it also sells via its own website.

Abram said: “I’m thrilled to be joining the Shaken Udder team. At the core is a fantastic tasting product with a great story and great values, and I can’t wait to help more consumers discover our brand.”

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