Sainsbury’s teams up with Zizzi on gourmet pizza takeaway trial

Sainsbury’s has partnered with Zizzi to launch an in-store pizza counter serving the restaurant chain’s freshly-made hot pizzas to go.

The move follows the introduction of Sushi Gourmet counters, Patisserie Valerie products and a Crussh counter in Sainsbury’s stores over the last year.

The Sainsbury’s Balham store is the first to offer shoppers a selection of Zizzi’s hand-stretched, stone-baked Rustica pizzas, including vegan options and topping customisation, alongside garlic breads. The offering will also feature a “Pizza of the Month” special.

Sainsbury’s customers will be able to order the pizzas either in store, via click and collect on Zizzi’s website, or via the Deliveroo platform.

In November, Sainsbury’s began a trial of a hot own brand pizza pre-ordering service in its stores in Redhill, Cambridge and Bradford.

In addition, the retailer is in the process of rolling out Sushi Gourmet counters to another 30 stores following a successful 20-store trial. Following its initial success, Sainsbury’s also recently extended the roll out of Patisserie Valerie cakes on its bakery counters, with 28 stores now offering the luxury patisserie brand.

Sainsbury’s director of fresh food, Adrian Cook said: “We’re committed to offering our customers an even greater choice of delicious, high-quality food in our stores and, by working with some of the best high street food brands such as Zizzi, we’re attracting new shoppers. We think customers will love the convenience of being able to pick up their ready to eat, restaurant-quality pizza alongside their other favourite foods for a special meal, all under one roof.”