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Sainsbury’s launches reusable produce bags trial

Sainsbury’s has launched a trial scheme at its Lincoln and Kidlington superstores where reusable produce bags replace plastic bags for loose fruit and vegetables. Customers can… View Article

FOOD & DRINK

Sainsbury’s launches reusable produce bags trial

Sainsbury’s has launched a trial scheme at its Lincoln and Kidlington superstores where reusable produce bags replace plastic bags for loose fruit and vegetables.

Customers can choose to use their own containers to package the produce or purchase a reusable drawstring bag made from 100% recycled materials for 30p.

Judith Batchelar, director of Sainsbury’s Brand, said: “We’re pleased to be making a further commitment to our customers as we work with them to offer new ways to reduce unnecessary plastic. This is just one of the efforts we are making as a business and we look forward to hearing how our customers respond and adapt throughout the trial.”

The trial will run into August and follows a range of initiatives the company has launched as part of its efforts to reduce, reuse, replace and recycle more plastic.

Sainsbury’s has recently launched water refill stations at over 300 stores. It has also introduced a series of reserve vending recycling trials, which allow customers to return plastic bottles and drinks cans in exchange for 5p coupons towards their shop.

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Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London WG1 9DT
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Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
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