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Remedy hires new head of sales

Kombucha brand Remedy has appointed Ian Hadley as its new head of sales. In his new position, Hadley will be responsible for developing Remedy’s relationships with… View Article

FOOD & DRINK

Remedy hires new head of sales

Kombucha brand Remedy has appointed Ian Hadley as its new head of sales.

In his new position, Hadley will be responsible for developing Remedy’s relationships with retail partners such as Tesco, Morrisons and Holland & Barrett, as well as driving new business.

The appointment comes following strong growth for the business over the last 12 months with direct-to-consumer sales increasing by more than 300%. The company has also secured a number of new listings, including Tesco and, most recently, Ocado, where Remedy Kombucha Raspberry Lemonade and Ginger Lemon are now available in a number of formats.

Hadley previously worked as in home controller at Fentimans and prior to that worked across a range of drinks companies, including Heineken UK and Magners Irish Cider.

Anna Dominey, Remedy’s UK general manager, said: “Kombucha is a fast-growth category in the sweet spot of key consumer trends: gut health, cutting back on sugar, rejection of artificial sweeteners and adult soft drinks with full flavour. Remedy has been at the forefront of this growth and key to sustaining this is ensuring that we have the right team in place. We are delighted to welcome Ian to Remedy and are excited at the knowledge, expertise and energy that he brings to the team.”

 

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