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Ocado launches search for ‘Britain’s Next Top Supplier’

Online supermarket Ocado is calling for small UK food and drink producers to enter a competition to be crowned Britain’s Next Top Supplier. The winner’s product… View Article

FOOD AND DRINK NEWS UK

Ocado launches search for ‘Britain’s Next Top Supplier’

Online supermarket Ocado is calling for small UK food and drink producers to enter a competition to be crowned Britain’s Next Top Supplier.

The winner’s product will be stocked at Ocado and the producer will also receive a £20,000 marketing package to promote their goods.

Now in its third year, the competition will involve entrants pitching their product to Ocado buyers. 

A previous winner, Hannah Rhodes of Hiver Beer, has since been able to expand from a small scale start-up into a successful business after Hiver’s sales grew five times faster the rest of Ocado’s beer category in 2016.

Rose Price, judge and head buyer at Ocado, said: “The winning product will have great customer appeal and offer them something they can’t find anywhere else, but it isn’t just about having a brilliant product. I’ll also be looking for a passionate supplier with some entrepreneurial flair and the willingness to work with us to make our partnership a success.”

To qualify, suppliers can only offer a food or drink product not currently stocked at Asda, Waitrose, Morrisons, Tesco or Sainsbury’s. The competition closes on 17 April.

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