New Majestic website makes customers the ‘ultimate decision makers’
Majestic has launched a new website as it looks to put customer feedback centre-stage.
The company said its new site offers a more interactive experience, with a primary focus on feedback and wine ratings, and will give customers a greater influence over the Majestic range. After purchasing, customers will be offered the chance to leave “Buy It Again” ratings on all wines and poor performing wines will be discontinued.
Natalie Th’ng, Majestic head of .com development, said: “Our customers have requested a slicker, faster and more interactive website. We wanted to take their feedback and make them the central focus of the new website. They will become the ultimate decision makers with enormous influence over which wines we stock and which we don’t.”
New features also include the ability for customers to buy tickets for wine tasting events at local stores and a live newsfeed from each branch. Stores will have complete control over what they communicate and the events they hold.
Majestic customer director Josh Lincoln said: “The new website needed to reflect the great service our store managers are giving in our stores. Launching the new site is another important step in our transformation. Our stores will now have a direct line of communication with their customers, we’ll be able to keep them posted about exclusive local events, and hear their feedback on our wines.”
