THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
Future of Retail Marketing 2020
Omnichannel Transformations 2020
The HR Summit 2020
The Future Of AI in Retail Conference 2020
Omnichannel Futures Conference 2021
The Omnichannel Journey
Optimizing Workforce Management
ABOUT
CONTACT
SUBSCRIBE FOR FREE
M&S launches campaign to support UK farmers

M&S is supporting its network of 10,000 UK farmers through the launch of a new campaign. Lasting six weeks, the TV, social and in-store package aims… View Article

FOOD & DRINK

M&S launches campaign to support UK farmers

M&S is supporting its network of 10,000 UK farmers through the launch of a new campaign.

Lasting six weeks, the TV, social and in-store package aims to highlight the efforts of British farmers and growers in keeping shops supplied with meat, farmed fish, poultry, dairy products, fruit and vegetables throughout the coronavirus crisis.

Using ‘farmer cam’ footage on its website and social channels, the retailer is also featuring interviews with farmers and growers across the country. In addition, it will be airing newly re-edited versions of its Fresh Market Update TV series following ITV’s 6.30pm news every Monday to Thursday, which goes behind the scenes at M&S’s Select Farms.

Stuart Machin, managing director of M&S Food, said: “Despite the enormous challenges they are facing, our family of 10,000 British farmers are supporting us to deliver fantastic quality, fresh food for our customers, so we want to do our bit to support them. That is why we are standing by our long-standing British sourcing commitments, introducing new initiatives to tackle the problems our agricultural sector faces, and – through our new campaign – reminding customers of the incredible food our nation’s farmers produce.“

M&S has also written to major farming unions and government departments over the last week as it looks to encourage the government to address wider industry challenges around milk volumes and the supply of labour in produce.

Photo by Georgia Hawkins

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News