M&S Food to launch halal prepared meal range
M&S Food is to launch a range of own-brand halal prepared meals.
From 6 November, customers will be able shop from a selection of six Halal Food Authority certified prepared meals in 36 M&S stores across the UK.
M&S food technologists and its product development team have worked with the HFA and M&S suppliers to create halal certified versions of its Chicken Arrabbiata, Chicken & Mushroom Tagliatelle, Chicken & Leek Bake, Chicken Hotpot, Chicken Jalfrezi and Chicken Tikka Masala meals.
Stuart Machin, managing director of M&S Food, said: “Protecting the magic of M&S Food means leading the way as food innovators, with first to market ranges that respond to growing dietary demands and can deliver real commercial impact. M&S Food is changing to become more relevant, more often to families across Britain and our new halal meal range is a great example of how we are broadening appeal so that more customers can enjoy our delicious, quality food.”
In May this year, M&S began stocking a range of Shazans branded halal chicken products in selected stores. The new M&S Halal prepared meals feature a distinctive orange coloured packaging and will sit alongside the Shazans products in-store.
The new range will also be sold by the retailer’s’ international franchise partner Al-Futtaim in Singapore and Dubai.
Photo by Georgia Hawkins
