THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
The Papers
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Customer Engagement 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
M&S dairy farms become RSPCA assured

Marks & Spencer has announced that it has become the first major retailer to source all of its fresh milk from RSPCA Assured dairy farms. The… View Article

FOOD & DRINK

M&S dairy farms become RSPCA assured

Marks & Spencer has announced that it has become the first major retailer to source all of its fresh milk from RSPCA Assured dairy farms.

The retailer said all 37 farms that supply fresh milk to its M&S Milk Pool have achieved RSPCA Assured certification and that all M&S fresh milk packaging will from now on carry the RSPCA Assured logo.
 
RSPCA Assured standards cover all aspects of cow welfare associated with milk production including calf rearing, accommodation, health planning, transport, feed and grazing.

Steve McLean, head of agriculture and fisheries at M&S, said: “No other retailer has this level of transparency or standards in its dairy supply chain.
 
“Back in March we faced calls to cut ties with one of our dairy farmers because of a breach of animal welfare regulations. It would have not have been the right thing to do. One of our farmers made a mistake, so instead we worked with the farmer to rectify the issue and took the decision to strengthen our standards by asking an independent to assess all of our dairy farms.
 
“We know how much animal welfare matters to our customers and that they expect the highest standards from us. RSPCA Assured standards are the highest in the dairy industry and we are proud of our farmers who work hard day-in-day-out to enable us to achieve this for our Milk Pool.”
 
M&S has also published RSPCA Assured assessment reports for each of its Milk Pool supplier farms as part of an interactive online map. The map shows customers where M&S milk is sourced from and they are also able to see summary results for each farm and download a full assessment report.
 
The 37 farms that supply fresh milk to M&S were visited by RSPCA assessors during April, May and June and had 332 standards assessed during each visit.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
SENIOR-LEVEL FORUM FOR HEADS OF MARKETING, DIGITAL, ECOMMERCE AND CX
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Customer Engagement 2020
Future of Customer Engagement 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The 11th Annual Retail Customer Engagement Conference