M&S aims to help customers enjoy lower carbon diets
Marks & Spencer is inviting its 14 million Sparks loyalty customers to try a lower carbon diet as part of a two month challenge.
Called the Sparking Change, the scheme will offer customers access to recipes, practical tips and a Sparks Live cook-along event hosted by M&S chef, Chris Baber and a surprise celebrity guest. Participants will also be supported with a range of resources designed to help them make more sustainable meals from scratch.
In January, M&S will be providing customers with ideas on the best way to incorporate more protein from plants into their diets with simple swaps and flavour hacks. Customers will also receive discounts on the retailer’s meat-free Plant Kitchen range every Monday as M&S joins forces with Meat Free Monday to encourage families to go plant-based for one day a week.
Moving into February, the focus will move to ‘More Taste, Less Waste’ to help customers to cook healthy meals whilst reducing food waste. They will also benefit from expert tips on batch cooking, storing food and using leftovers which M&S said will help them to save upwards of £20 on their weekly shop.
Sophia Linn, nutritionist at M&S, said: “Eating more sustainably needn’t be complicated or expensive – there are simple steps we can all take to reduce our impact on the planet. Our Sparking Change Challenge is designed to help customers make small changes that can easily be incorporated into their day to day lives and make it stick for the long term.”
To coincide with Veganuary, M&S is expanding the Plant Kitchen range with new products such as Plant Kitchen Veggie Balls, Veggie Mince, Plant Kitchen VLT and Plant Kitchen Lasagne.
Linn added: “We want to help our customers explore and enjoy more sustainable ways of living and our Plant Kitchen range means any swaps customers do make aren’t compromising on quality, affordability or taste.”
