Morrisons unveils new ‘Market Kitchen’ concept
Morrisons has given its Edgbaston store a makeover to make it part-supermarket and part-fresh food takeaway.
In the new ‘Market Kitchen’ section of the store, meals are freshly made by a team of chefs to enable customers to have their breakfast, lunch or evening meal made-to-order while they shop for groceries.
Customers can also opt to pick up some of the retailer’s freshly made ‘ready-to-go’ meals.
Hannah Munns, Morrisons head of Market Kitchen, said: “The chefs use our fresh Market Street ingredients to create delicious seasonal meals for customers that are made to order. It means that customers can pop in and pick up their next meal while also buying the groceries they need for future meals. And, thanks to our partnership with Deliveroo, customers across Birmingham will be able to enjoy their favourite dishes from our menu without leaving their kitchen.”
