Morrisons saves 100 tonnes of unsold food from going to waste
The Morrisons supermarket chain’s partnership with Too Good to Go has saved 100 tonnes of food going to waste.
Designed to prevent edible food being thrown away, the Too Good to Go service is available in the majority of Morrisons UK stores. Customers can download the app, select a local store to purchase a bag of unsold food worth at least £10, and then pay through the app before collecting a ‘Magic Bag’ during a given collection window.
Over the last year, the supermarket has sold 100,000 bags of unsold food.
Through the service, shoppers can get £10 of fruit, veg, deli and bakery products for £3.09.
Steven Butts, head of corporate responsibility at Morrisons, said: “We’re making good food affordable for everyone and working with the Too Good to Go app also reduces food waste. Customers love it because they save money and the environment at same time.”
Too Good To Go offers ‘Magic Bags’ of food from a range of retailers, restaurants and cafes.
Paschalis Loucaides, UK country manager at Too Good To Go, said: “Working with Morrisons has proven just how impactful collaboration is to reduce food waste. By saving 100,000 meals in the last year alone, we have been able to ensure that food is eaten and enjoyed instead of wasted.”
