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Morrisons offers farmers a discount on shopping

The Morrisons supermarket chain is offering its farmers a  5% discount on their shopping to thank them for helping it to feed the nation during the… View Article

FOOD & DRINK

Morrisons offers farmers a discount on shopping

The Morrisons supermarket chain is offering its farmers a  5% discount on their shopping to thank them for helping it to feed the nation during the covid-19 pandemic.

Some 2,700 farmers will receive a discount card in the post for use until 12 July when the scheme will be reviewed.

Eligible farmers will include livestock suppliers, egg farmers, dairy farmers and fruit and vegetable growers.

In a further move, Morrisons is to open a summer ‘BBQ and Steak Bar’ and ‘BBQ and Seafood Bar’ next week to help UK farmers and fishermen sell more of their products.

Meat and fish producers have struggled during the lockdown due to the fact that products such as high quality steaks, joints, whole fish and shellfish can no longer be supplied to the restaurant trade. To address this, Morrisons will open the steak and seafood bars to offer a wider selection of steaks, joints and seafood.

David Potts, chief executive of Morrisons, said: “This is a difficult time for the nation and it’s a very difficult time for farmers and fishermen. We’re the biggest supermarket customer for British farmers and they continue to provide very good quality British food in the face of very real challenges. We want to show our thanks for all their work in feeding the nation and encourage our customers to buy British food.”

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