Morrisons launches £30 family recipe box
Morrisons has entered the meal kit market with the launch of a weekly food box that offers ingredients and recipes for five family meals for £30 including delivery.
Called Five Meals to Feed a Family of Four, the boxes are designed to provide “quick and easy” homemade evening meals that shoppers can cook from scratch at home. Shoppers can choose to have next-day or a nominated day delivery.
Morrisons said each meal will cost around £1.50 per head but unlike other recipe boxes on the market will contain full retail-sized packs of ingredients where any leftovers can be used for other meals. The box contains 22 different products and weighs 14kg.
Tessa Callaghan, head of food boxes at Morrisons said: “Many of our customers enjoy eating meals as a family and we have seen customers do this more during the pandemic. It can be difficult to constantly cook up new dishes that please everyone. So, we wanted to create a great value box that contained high-quality produce and recipe cards – to make it easier to try new things.”
Recipes in the boxes include classic spaghetti bolognese, vegetarian pasta bake, rosti topped cottage pie, sausage tray bake and mixed bean chilli with wedges .
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