Macknade launches fish butchery
Macknade, the Kent based Anglo-Italian food hall, has launched a new fish butchery.
The company has become the first retailer to team up with the Pesky Fish platform whose technology guarantees that the British fish and seafood supplied will be from wholly sustainable sources with 100% traceability from boat to plate.
Stefano Cuomo, managing director of Macknade, said: “Each and every single fish will be traceable right down to the boat and fisherman who caught it. Our partners at Pesky Fish, we’re proud to say, use only non-destructive methods of fishing. The range on offer, meanwhile, will constantly be changing and developing depending on what it is in season. This will allow our most adventurous customers to branch out from the norm and try something different.”
Pesky’s sustainability index scores fish species according to their stocks and availability in the wild. Any species deemed to be at risk will naturally rank lower on the sustainability scale, and will not be available to buy.
Ben King, skipper at Pesky, said: “We usually supply food service so Macknade is the first retailer that we have worked with. This change has been brought about by current global events but it was important to us to find a retailer with the same values and understanding of the unpredictable natural of the sea and our catch.
“We are using an ever-growing supply of seasonal, geolocation and environmental data and with this we are able to help both fishermen and our buyers predict what’s likely to be caught today and tomorrow as well as the days, weeks and months to come.”
Last year, Macknades celebrated its fortieth anniversary and the sixth generation family business has recently opened a new store in Ashford’s Elwick Place.
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