FOOD AND DRINK NEWS UK
Lidl unveils latest advertising campaign
11 September, 2019 | by Angela Beevers
The Lidl supermarket chain has unveiled its new autumn advertising campaign.
Created by its advertising agency Karmarama, it will run across TV, posters, press, radio, digital and social channels.
The execution aims to emphasise the quality and range of products offered by Lidl and that the supermarket is “big on” all the everyday essentials needed at every time of the year. Copy includes lines such as “Big on roasting when it’s toasting. And roasting when it’s not”.
The campaign is the second in the supermarket’s ‘Big On’ series as the company works to grow its UK market share.
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