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Lidl accuses Tesco of ripping off its logo

Lidl has accused rival supermarket Tesco of copying its distinctive yellow and blue logo. The German discounter has claimed that the Tesco Clubcard Prices emblem, which… View Article

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Lidl accuses Tesco of ripping off its logo

Lidl has accused rival supermarket Tesco of copying its distinctive yellow and blue logo.

The German discounter has claimed that the Tesco Clubcard Prices emblem, which is used on signs in Tesco stores, bears great similarity to its own trademarked logo, which is a blue square featuring a yellow circle with a thin red border.

Tesco launched its Clubcard Prices in 2019 as part of its loyalty scheme.

In a pre-trial High Court session, the judge said “Lidl says that Tesco is deliberately seeking to ride on the coat tails of Lidl’s reputation as a discounter supermarket known for the provision of value.”

The judge has now given Lidl permission to use evidence from a survey where customers were shown the disputed background as wordless logo.

In response, Tesco said Lidl’s use of the wordless mark was disputed and that it is a “figment of Lidl’s legal imagination and a product of its trademark filing strategy.”

The two companies are  expected to spend a total of £2.35 million on the case when it goes forward to trial.

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