THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Retail Marketing 2020
• The HR Summit 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Iceland launches first online store in China on JD.com

Supermarket chain Iceland is partnering with Chinese online retail giant JD.com to make its debut in China. Popular products available through JD.com’s cross-border ecommerce platform JD… View Article

FOOD & DRINK

Iceland launches first online store in China on JD.com

Supermarket chain Iceland is partnering with Chinese online retail giant JD.com to make its debut in China.

Popular products available through JD.com’s cross-border ecommerce platform JD Worldwide will include Iceland’s own-brand biscuits, cereals and sauces, as well as a selection of cosmetic products from brands such as Pulsin, Re-gen, and Soft and Gentle.

JD.com has close to 300 million active customers across China.

Sir Malcolm Walker, founder of Iceland, said: “Iceland never stands still. The rapid growth and opportunities the market in China offers were significant, and we decided it was time to act. JD.com is a magnificent partner for us and we are excited to see the response of customers in China to our product range.”

Over the last two years, the number of UK brands available on JD.com has doubled, with sales of UK products in 2017 growing by 100% from the previous year. During a state visit by UK Prime Minister Theresa May earlier this year, JD.com’s chairman and chief executive Richard Liu made a commitment to sell £2 billion worth of UK goods to Chinese consumers in the next two to three years.

Commenting on the Iceland partnership, Yang Ye, general manager of JD Worldwide, said: “We’re delighted to be working with Iceland to bring their renowned products to Chinese consumers for the first time. With consumer demand for imported British products growing rapidly, this is an ideal time for a respected brand like Iceland to enter the China market. Iceland adds to the growing number of British brands on our platforms as we continue our push to bring the best of Britain to Chinese consumers.”

This week, JD.com is hosting a special campaign to promote British goods. The 24-hour “Celebrate Britain” sales promotion for UK products was held on 18 April to introduce the “Best of Britain” to Chinese customers.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Cavendish Conference Centre, London W1G 9DT
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand