Hip Pop secures retail listing with Harrods
Kombucha drinks brand Hip Pop has secured a new retail listing with Harrods following a period of strong growth.
The brand now has three flavours of its sparkling fermented soft drinks on sale in the department store’s food halls, including Ginger & Yuzu, Blueberry & Ginger and Elderflower & Apple.
Originally launched in 2019 as ‘Booch & Brew’ by friends Emma Thackray and Kenny Goodman, Hip Pop has also secured listings with Booths, Suma and Health Store and achieved 24% month-on-month growth last year.
Its growth plans will continue to be driven by a pipeline of new product development with items due to be released in the UK and overseas in early 2022.
Thackray said: “We’re incredibly excited to have secured this listing with Harrods and to bring Hip Pop into the world’s leading luxury department store. Harrods is the perfect partner for our brand, not only because of its size and legacy, but because the retailer shares our values of quality above all else – nothing leaves our brewery unless it’s perfect.
“We’ve had an incredibly exciting 2021 full of new product development, award wins and other retail listings. To have a presence in Harrods is the best way to start the year, and we can’t wait for all that we have in store for the brand in 2022.”
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