Heavenly Desserts accelerates expansion plans
Heavenly Desserts is to accelerate its rate of expansion across London and the south of England.
Founded in 2008, the luxury dessert brand currently has 25 branches with most situated in the Midlands and North. The company is now widening its reach to cover places such as Brighton, Cambridge, Luton and Watford as part of plans to open up to 20 new branches a year.
The company has retained HRH Retail to help it acquire new stores. It has just opened its first London store at International Quarter London, and is planning to launch outlets in Walthamstow, Wembley and Hounslow in the next few months.
HRH retail partner Tim Hance said: “Heavenly Desserts is tapping into the British consumer’s growing appetite for sweet treats, with dessert parlours now enjoying the same popularity as coffee shops. Within this sector, Heavenly Desserts is aiming to carve out its own niche with an emphasis on luxury and quality.”
