THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
• Omnichannel Futures Conference 2020
• Future of Retail Marketing 2020
• The HR Summit 2020
• AI in Retail Conference 2019
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Gin sales soar at Sainsbury’s

Sainsbury’s has reported that premium gin sales are continuing to soar with the spirit seeing a 25% increase in sales in the past twelve months. The… View Article

FOOD & DRINK

Gin sales soar at Sainsbury’s

Sainsbury’s has reported that premium gin sales are continuing to soar with the spirit seeing a 25% increase in sales in the past twelve months.

The retailer now expects to sell 30% more bottles of gin this Christmas than last.

Sainsbury’s said gin has long been the third biggest spirits category after whisky and vodka but recently has been catching up. In the past year, the gap between gin and vodka has reduced from 25% to just 10%.

Sainsbury’s has responded by launching three new gin products earlier this year including the Exclusive Drury 173 London Dry Gin, the Taste the Difference Blackfriars London Dry Gin 10, and the By Sainsbury’s Pink Gin & Lemonade can.

Judith Batchelar, director of Sainsbury’s brand, said: “Brits’ appetite for gin is seemingly insatiable and a lot of the growth in the market is coming from premium and craft gins. With shoppers becoming more discerning in their choices we are expecting to see a festive boost to our premium gins in particular.

“While many shoppers will be buying gin to drink during the festive party season, we’ve also seen a rise in sales for gifting. Beautiful bottles of premium gin have become a popular alternative to the more traditionally gifted bottle of single malt whisky.”

The gin revival has resulted in a boom in premium mixers with Sainsbury’s seeing a 90% rise in the category.

 

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, 44 Hallam St, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY