THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Debenhams and Eden Mill launch in-store pop-up bars for Christmas

Debenhams has teamed up with gin and whisky distillery Eden Mill to launch a series of pop-up bars in its department stores in the run-up to… View Article

FOOD AND DRINK NEWS UK

Debenhams and Eden Mill launch in-store pop-up bars for Christmas

Debenhams has teamed up with gin and whisky distillery Eden Mill to launch a series of pop-up bars in its department stores in the run-up to Christmas.

Shoppers at Debenhams will be able to sample and buy products in pop-ups at 40 branches of Debenhams during December.

Sam Shutt, head of external food services at Debenhams, said: “We are really pleased to welcome Eden Mills to Debenhams stores across the country. Our new Eden Mills gin bars mean that customers can take some time, meet friends and relax with a drink while celebrating their Christmas purchases.”

With its roots in St Andrews, the brand’s existing stockists include retailers such as Asda, Aldi, Sainsbury’s and John Lewis.

Paul Miller, co-founder of Eden Mill, said: “Debenhams is synonymous with Christmas and has been a staple for Christmas shopping for decades. What better place to open the Eden Mill pop-ups where shoppers and gin enthusiasts alike can purchase the ideal gin gift for their loved ones.”

The company said favourites this year include its classic 12 Gins of Christmas and 2018 Single Malt Whisky.

Subscribe For Retail News