Debenhams and Eden Mill launch in-store pop-up bars for Christmas
Debenhams has teamed up with gin and whisky distillery Eden Mill to launch a series of pop-up bars in its department stores in the run-up to Christmas.
Shoppers at Debenhams will be able to sample and buy products in pop-ups at 40 branches of Debenhams during December.
Sam Shutt, head of external food services at Debenhams, said: “We are really pleased to welcome Eden Mills to Debenhams stores across the country. Our new Eden Mills gin bars mean that customers can take some time, meet friends and relax with a drink while celebrating their Christmas purchases.”
With its roots in St Andrews, the brand’s existing stockists include retailers such as Asda, Aldi, Sainsbury’s and John Lewis.
Paul Miller, co-founder of Eden Mill, said: “Debenhams is synonymous with Christmas and has been a staple for Christmas shopping for decades. What better place to open the Eden Mill pop-ups where shoppers and gin enthusiasts alike can purchase the ideal gin gift for their loved ones.”
The company said favourites this year include its classic 12 Gins of Christmas and 2018 Single Malt Whisky.
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