Central England Co-op trials refill station at Lichfield store
Central England Co-op is trialling a new concept that allows customers to fill their own containers with food as part of plans to improve the customer experience and reduce its use of food packaging.
After teaming up with Suma Wholefoods, the retailer has created a zero waste refill station at its new £3 million store in Lichfield. Products available at the station include oats, porridge, rice and dried fruit.
If successful, the concept could be rolled out across 262 stores.
Hannah Gallimore, corporate responsibility manager at Central England Co-op, said: “As a responsible business, we are committed to minimising our impact on the environment and doing so in new and innovative ways.
“We are delighted to have launched our first-ever zero waste refill station as we know that it will be something that will appeal to our customers and members.
“Feedback has been great so far and we cannot wait to hear more of what people think in the coming weeks and months.”
Central England Co-op is currently rolling out a number of other trials to improve the shopping experience. These include scan and go payment and two eco-friendly home delivery options powered by mobile apps.
