Baxters enters gifting market with launch of Christmas hamper offering
Baxters Food Group is entering the food gifting market by launching a new range of exclusive hampers in time for Christmas.
The nine Baxters of Scotland hampers are made up almost exclusively of Scottish products and experiences with prices starting from £340.
The group said only a limited number will be made available to purchase this year due to the exclusive nature of the products selected.
Matthew Bending, director of ecommerce at Baxters Food Group, said: “We know there is a market for unique hampers as shoppers look for something truly personal to gift at Christmas and as a proud family-run Scottish company, we wanted to create an offering that truly supported small Scottish businesses.
“Our team has searched the length and breadth of Scotland to find the most premium and coveted products and experiences, so as well as offering a gift with a difference this Christmas, we are also making a genuine difference to small Scottish suppliers.”
The group has also tried to reduce the environmental impact of the new offering by sourcing hampers from a European manufacturer and limiting deliveries to a number of larger loads to reduce delivery miles.
Bending said: “We have taken great care in choosing the producers we work with in order to make a difference to both the local economy and the environment. These choices were important to us because we wanted to give both the giver and the receiver confidence that they are making a difference.”
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