THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Commentary
Department Stores
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Retail News
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2023
Digital Transformation Strategy 2023
Retail HR 2023
THE Retail Conference 2023
Customer Engagement Strategy 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Baxters enters gifting market with launch of Christmas hamper offering

Baxters Food Group is entering the food gifting market by launching a new range of exclusive hampers in time for Christmas. The nine Baxters of Scotland… View Article

FOOD AND DRINK NEWS UK

Baxters enters gifting market with launch of Christmas hamper offering

Baxters Food Group is entering the food gifting market by launching a new range of exclusive hampers in time for Christmas.

The nine Baxters of Scotland hampers are made up almost exclusively of Scottish products and experiences with prices starting from £340.

The group said only a limited number will be made available to purchase this year due to the exclusive nature of the products selected.

Matthew Bending, director of ecommerce at Baxters Food Group, said: “We know there is a market for unique hampers as shoppers look for something truly personal to gift at Christmas and as a proud family-run Scottish company, we wanted to create an offering that truly supported small Scottish businesses.

“Our team has searched the length and breadth of Scotland to find the most premium and coveted products and experiences, so as well as offering a gift with a difference this Christmas, we are also making a genuine difference to small Scottish suppliers.”

The group has also tried to reduce the environmental impact of the new offering by sourcing hampers from a European manufacturer and limiting deliveries to a number of larger loads to reduce delivery miles.

Bending said: “We have taken great care in choosing the producers we work with in order to make a difference to both the local economy and the environment. These choices were important to us because we wanted to give both the giver and the receiver confidence that they are making a difference.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

THE NEXT EVENT

See all upcoming events

LATEST VIDEO

Go behind the scenes at the Retail Technology Show 2023 with Worldline!
Go behind the scenes at the Retail Technology Show 2023 with Worldline!

Watch video >