Asda appoints new chief customer officer
Asda has appointed David Hills as its new chief customer officer as part of changes to its senior leadership team.
He will join the supermarket from Aldi, where he is currently group director of marketing and communications.
Hills has worked with Aldi since 2007 and has held a number of senior commercial roles with the retailer over the years. Prior to Aldi, he was employed by Kellogg’s in the UK and Australia for nine years.
Mohsin Issa, co-owner of Asda said: “I am delighted to welcome David to our business. Over the past 12 months, Asda has demonstrated its absolute focus on ensuring customers are at the heart of its decision making and as we continue to build our great brand for the future, his expertise will bring a new perspective to our existing strength and breadth of leadership.”
The news means that Asda’s acting chief customer officer, Sam Dickson, will continue in the role until Hills arrives and will then assume responsibility for strategic Asda and George brand customer propositions with a focus on improving quality perception.
Issa said: “The customer team led by Sam has delivered new customer propositions such as Just Essentials, and Dropped and Locked that show how we are supporting customers during these challenging times. Sam will support David when he joins before transitioning into a new role.”
Asda has also announced that it has been mutually agreed that retail and logistics director Ken Towle will leave the business a year after joining from Nisa.
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