Aldi reports record Christmas sales
Aldi’s festive trading was boosted by the popularity of its premium products which helped it to achieve its best ever Christmas sales.
In the four weeks to 24 December, the supermarket’s sales rose by 10.6% compared with the corresponding period in 2019.
Aldi’s premium Specially Selected range performed particularly well. Popular items included the Specially Selected Exquisite British Hand-Finished Chesham Bronze Turkey, Specially Selected Damson Plum and Pink Gin Pudding and its Specially Selected Mini Mince Pies.
In addition, the supermarket saw growth in its online wine and special buy offering, with sales of the products rising by 75% in December. There was also strong demand in-store for beers, wine and spirits .
Aldi recently announced that it will be spending an additional £3.5 billion a year with British suppliers by 2025 as part of its expansion plans. It is also expecting to open an average of one new store every week over the coming years as part of plans to have 1,200 stores in the UK by 2025.
Giles Hurley, chief executive Officer at Aldi UK, said: “We had a record Christmas with unprecedented demand for our award-winning products as customers pushed the boat out more than ever before.
“We are expecting significant sales growth this year as we open new stores and bring Aldi to more locations across the UK. With the vast majority of our grocery products now coming from British suppliers, our growth will lead to additional jobs and investment in our UK supply chain.”
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