Zara opens new UK concept store at Bluewater
Zara has opened a new concept store for the UK at the Bluewater shopping destination.
At 37,000 square feet, the shop is double the size of Zara’s previous store at Bluewater and features the same design as its flagship stores in Barcelona and Dubai.
Situated on Bluewater’s upper Guildhall, the shop sells the brand’s full range of clothing for men, women and children over two floors. In addition, the upper level includes a mezzanine area which houses Zara’s homewares offering.
The store also has a dedicated personal shopper area and an automated collection point where customers can pick up online orders using QR codes or PINs.
Rob Hardie, portfolio director at Landsec, co-owner and asset manager of Bluewater, said: “It is a testament to the strength and appeal of Bluewater to brands and consumers alike that Zara has chosen it as the debut location in the UK for its new global flagship concept. The store provides Bluewater’s guests with a genuine omni-channel experience that sets a precedent for the future of retail.”
Zara’s new store follows the opening of Dermalogica’s experiential store on Bluewater’s Guildhall in October. The shop is the brand’s first standalone store outside London and its second in the UK.
