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Zalando to launch gift guide assistant chatbot with Google

Zalando, the online German fashion retailer, is teaming up with Google on the launch of a gift guide chatbot on Google Assistant. The retailer has collaborated… View Article

FASHION RETAIL NEWS UK

Zalando to launch gift guide assistant chatbot with Google

Zalando, the online German fashion retailer, is teaming up with Google on the launch of a gift guide chatbot on Google Assistant.

The retailer has collaborated with the Google team in Germany to create a service that allows users to find the perfect gift through a conversation with a chatbot.

Google has recently introduced the conversational platform in Germany and Zalando is one of its first users.

Nicolas Borg, VP Strategy at Zalando, said: “People are spending more and more time on social apps, and as a customer centric company we have to be where the consumer is, to innovate in order to tackle emerging and foreseeable customer needs and pain-points. The collaboration with Google allows us to move another step ahead in the area of conversational commerce, and to further explore a field that is going to be enormously relevant for the future of online shopping.”

The new service will be launched in late October.

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