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Zalando experiences strong customer growth

Zalando has experienced its strongest ever second quarter for active customer growth with an uplift of 15.2% to 28.3 million. In addition, site visits rose by… View Article

FASHION

Zalando experiences strong customer growth

Zalando has experienced its strongest ever second quarter for active customer growth with an uplift of 15.2% to 28.3 million.

In addition, site visits rose by 34.3% to 986.4 million, 84% of which came through mobile devices.

Zalando chief financial officer David Schröder said: “More customers than ever before have chosen Zalando as their starting point for fashion. This proves that our continuous efforts to deliver a best in class fashion experience pay off.”

The company is introducing a range of new initiatives to improve the customer experience, including the build of a new warehouse in the Netherlands to ready the business for future growth. In addition, Zalando has doubled the number of parcels delivered in Germany on the same or next day from the first quarter. It is also testing same-day evening delivery in Switzerland’s Zurich region.

In the second quarter of 2019, Zalando’s gross merchandise volume climbed by 23.7% to €2 billion while revenues increased by 20.1% to €1.6 billion. In the same period, Zalando achieved an adjusted EBIT of €101.7 million or a margin of 6.4%.

Schröder added: “Our platform transition continues to accelerate. The growth of our Partner Program leads to a more attractive and diverse assortment for our customers. We will continue to see GMV growing faster than revenues, fully in-line with our long-term strategy.”

Following the strong first half, Zalando has raised its profitability outlook to the upper half of the adjusted EBIT range of €175 million to €225 million.

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