THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
The Papers
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Customer Engagement 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Zalando boosted by good start to beauty category

Online fashion retailer Zalando has increased its first quarter revenue by 22 % to €1.196 billion after its new beauty category got off to a good… View Article

FASHION

Zalando boosted by good start to beauty category

Online fashion retailer Zalando has increased its first quarter revenue by 22 % to €1.196 billion after its new beauty category got off to a good start.

Meanwhile, adjusted EBIT was €0.4 million and remained breakeven.

The company now expects full-year revenue growth to be between 20% and 25% with an adjusted EBIT of between €220 and €270 million.

Zalando co-chief executive Rubin Ritter said: “Growth is our top priority and that’s exactly what we have focused on in the first quarter, despite a challenging fashion market environment. A delayed start of the spring/summer season put pressure on the industry, however, we have our eyes firmly set on our growth targets.”

During the period, Zalando successfully launched its new beauty category in Germany. More than 4,000 products from 130 different brands were available at launch, which initially focused on cosmetics and skin care for women.

Ritter added: “Beauty is the first category we launched in four years and we’re off to a promising start. We see a great opportunity to complement our assortment and strengthen our position as a one-stop destination for fashion and lifestyle.”

Zalando also increased its number active customers and order frequency. The number of active customers rose by 3.5 million, or 16.7 %, to 23.9 million. On average, each active customer placed four orders with Zalando in the last twelve months to mark an all-time high.

Customers mainly accessed Zalando from mobile devices as the mobile visit share reached 76.6 % in the period.

 

 

 

 

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
SENIOR-LEVEL FORUM FOR HEADS OF MARKETING, DIGITAL, ECOMMERCE AND CX
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Customer Engagement 2020
Future of Customer Engagement 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The 11th Annual Retail Customer Engagement Conference