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Wolford names new chief executive

Wolford has announced that Regis Rimbert is to become chief executive of the business on 14 June. Appointed for a period of three years, he will… View Article

FASHION RETAIL NEWS UK

Wolford names new chief executive

Wolford has announced that Regis Rimbert is to become chief executive of the business on 14 June.

Appointed for a period of three years, he will succeed Silvia Azzali who has chosen to leave the company for personal reasons.

Rimbert has worked for more than 20 years in leadership roles across the fashion and luxury sectors, including positions at Dior and Prada. He has also held senior management roles at Wolford from 2009 to 2013, during which time he was credited with boosting the brand’s sales and profitability through omnichannel transformation.

He has also supported Wolford with his own company, Uptify, in the area of retail management for Northern Europe.

In his new role, Rimbert will drive the strategic transformation of the company, focusing on international development, enriching product lines, and innovating through technology.

Eric Chan, chief executive of Wolford parent company Lanvin Group, said: “We are thrilled to welcome Regis to Wolford. His extensive experience and visionary leadership make him the ideal candidate to lead Wolford to success.

“His vision aligns perfectly with our commitment to pioneering new trends and meeting the evolving needs of our customers.

“We would also like to express our gratitude to Silvia Azzali¬†for her valuable contributions to Wolford.”

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