THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Weird Fish staff strike a pose to showcase new collection

Lifestyle clothing brand Weird Fish has adopted a new approach to promoting its products by asking staff to model its  latest Active Life collection. With lockdown… View Article

FASHION RETAIL NEWS UK

Weird Fish staff strike a pose to showcase new collection

Lifestyle clothing brand Weird Fish has adopted a new approach to promoting its products by asking staff to model its  latest Active Life collection.

With lockdown measures still in place, Weird Fish has been forced to find new and creative ways to promote the collection.

Staff were sent a selection of garments to wear and photograph in real-life settings whilst carrying out activities such as yoga, walking, garden games and even handstands. Weird Fish said the initiative has not only brought authenticity to the products but has also boosted staff engagement for teams working from home.

John Stockton, managing director at Weird Fish, said: “We want to continue building an authentic look and feel for our products, so have used our Active Life collection as an opportunity to do something a bit different – showcasing our clothing in the ‘real world’ and an everyday setting.

“Our ethos centres around offering relaxed, easy-going and feel-good clothing that gives a ‘forever weekend’ feeling. Our staff are already an active bunch, so we felt they were perfectly placed to try out this new range from the comfort of their own homes. After all, we want to show our customers that we love the brand as much as they do.”

The  Active Life collection incorporates new sustainable bamboo fabrics with moisture-absorbing technology. Key pieces include the Tamra Bamboo Yoga Leggings priced at £30 and the Alastor Printed Bamboo T-Shirt at £25.

Subscribe For Retail News