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Weird Fish staff strike a pose to showcase new collection

Lifestyle clothing brand Weird Fish has adopted a new approach to promoting its products by asking staff to model its  latest Active Life collection. With lockdown… View Article

FASHION

Weird Fish staff strike a pose to showcase new collection

Lifestyle clothing brand Weird Fish has adopted a new approach to promoting its products by asking staff to model its  latest Active Life collection.

With lockdown measures still in place, Weird Fish has been forced to find new and creative ways to promote the collection.

Staff were sent a selection of garments to wear and photograph in real-life settings whilst carrying out activities such as yoga, walking, garden games and even handstands. Weird Fish said the initiative has not only brought authenticity to the products but has also boosted staff engagement for teams working from home.

John Stockton, managing director at Weird Fish, said: “We want to continue building an authentic look and feel for our products, so have used our Active Life collection as an opportunity to do something a bit different – showcasing our clothing in the ‘real world’ and an everyday setting.

“Our ethos centres around offering relaxed, easy-going and feel-good clothing that gives a ‘forever weekend’ feeling. Our staff are already an active bunch, so we felt they were perfectly placed to try out this new range from the comfort of their own homes. After all, we want to show our customers that we love the brand as much as they do.”

The  Active Life collection incorporates new sustainable bamboo fabrics with moisture-absorbing technology. Key pieces include the Tamra Bamboo Yoga Leggings priced at £30 and the Alastor Printed Bamboo T-Shirt at £25.

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