Vilebrequin to launch fragrance and body care line
Vilebrequin, the French luxury swimwear brand, is to introduce a range of fragrance and body care products.
Due to launch in 2024, the collection will feature fragrances for adults and kids, sun care items and eco-friendly body care products such as solid shampoo and solid gel bars. In keeping with Vilebrequin’s brand values, all products will be environmentally friendly.
The brand will introduce the collection in partnership with INCC which specialises in the creation, development, marketing and sales of perfume products. The deal was facilitated by Vilebrequin’s global licensing agency IMG.
Roland Herlory, chief executive of Vilebrequin, said, “We are delighted to collaborate with the INCC team. The company has a proven track record in the luxury fragrance and body care and shares our “joie de vivre” spirit of creating high-end, sustainable products that evoke a sense of fun, freedom, and relaxation.”
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