Very launches partnership with Re-Fashion
Very.co.uk has teamed up with second-hand clothes specialist Re-Fashion on a scheme designed to reduce clothes waste and the number of fashion items going to landfill.
The scheme will see the retailer encourage its customers give up their unwanted clothing so that new owners can give items a second life.
Very customers will be introduced to Re-Fashion through an email. This will invite them to request a donation bag that can be filled with good quality clothing and returned free of charge to the second-hand resale website.
Carly Bilsbrough, head of CSR at The Very Group,said: “We recognise the responsibility we have for the products we sell and want to give customers the option to dispose of clothes in a sustainable way. That’s why we’ve partnered with Re-Fashion, who’ll let our customers return clothes that are then resold for others to enjoy.”
Clothes resold by Re-Fashion raise money for sustainability charity Rieves Foundation.
Steve Lyons, co-founder of Re-Fashion, said: “We believe the future of fashion is circular and want as many people to experience the benefits of donating and shopping second hand. As part of this exciting partnership, we will offer Very customers that send us a donation bag a discount voucher to spend at Re-Fashion. We want them to experience the quality and value of pre-owned fashion for themselves.”
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