Tiger of Sweden hires new chief executive
The Tiger of Sweden fashion brand has appointed Linda Dauriz as its new chief executive.
Due to take up her role on 1 December, Dauriz was previously director of customer experience and corporate development at Hugo Boss where she was she was responsible for global strategy and the CRM, customer data, digital marketing and customer experience functions within the business.
Prior to that, she was a partner at McKinsey & Company.
Peter Thorsen, chairman of Tiger of Sweden’s board of directors, said: “I am convinced that the depth and internationality of Linda’s experience, combined with her consumer-first mindset, passion for the brand, digital background and clarity in execution, will be strong assets to our team in shaping Tiger of Sweden’s future.”
Dauriz will replace Moa Strand who has been carrying out the chief executive role on an interim basis since February.
Thorsen thanked Strand for her leadership and commitment which he said had laid the right foundations for healthy growth. He added: “We are glad that Moa will continue to be an integral member of the management team onwards in her role as chief marketing officer.”
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