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Tiffany unveils further plans for renovation of iconic Fifth Avenue store

Luxury jeweller Tiffany has unveiled plans for a glass addition to the top of its iconic flagship store on New York’s Fifth Avenue. The plans include floors… View Article

FASHION

Tiffany unveils further plans for renovation of iconic Fifth Avenue store

Luxury jeweller Tiffany has unveiled plans for a glass addition to the top of its iconic flagship store on New York’s Fifth Avenue.

The plans include floors eight, nine and ten of the building being transformed from office space originally constructed in 1980, into a new exhibition, event and clienteling space. In a statement, Tiffany said the three floors will be surrounded by a curtain of undulating glass that will complement the classic limestone façade below.

Tiffany began transforming the store in the spring of 2019 and and expects the work to be completed in the spring of 2022.

Reed Krakoff, Tiffany chief artistic officer, said; “The Tiffany & Co. Fifth Avenue flagship is arguably one of the most beloved and well known luxury retail spaces in the world. It’s a place where so many have memories of important moments in their lives, filled with emotion and anticipation of the extraordinary. Tiffany’s newly transformed flagship will reflect the future of our brand, while honouring our 183-year legacy.”

Tiffany is embarking on the project in partnership with architectural firm The Office for Metropolitan Architecture.

OMA partner Shohei Shigematsu added: “Tiffany’s Fifth Avenue flagship is more than a retail space; it is a destination with a public dimension. The new addition is informed by programmatic needs of the evolving brand—a gathering place that acts as a contemporary counterpart to the iconic ground level space and its activities. The floating volume over a terrace provides a clear visual cue to a vertical journey of diverse experiences throughout the building.”

Tiffany said the expansive glass facade will bring an openness to both sides of the building and will open up to outdoor terrace that will offer guests a view from the world’s most famous intersection for luxury retail and up Fifth Avenue to Central Park.

While the work is being completed, the Tiffany Flagship Next Door will continue to serve customers from adjacent space at 6 East 57th Street.

 

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