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The Row launches store on Yoox-Net-A-Porter platform

The Row fashion brand has introduced its first ever online store through a partnership with Yoox Net-A-Porter Group. Powered by the online flagship stores platform of… View Article

FASHION

The Row launches store on Yoox-Net-A-Porter platform

The Row fashion brand has introduced its first ever online store through a partnership with Yoox Net-A-Porter Group.

Powered by the online flagship stores platform of Yoox Net-a-Porter’s site, the store will enable customers to browse and purchase The Row’s complete womenswear and menswear collections directly for the first time in 69 countries around the world.

Visitors to the shop can choose from six different languages as they click through The Row’s collections. In addition to clothing, the shop will include a range of furniture, décor items and jewellery. Payments are accepted in six currencies via a number of payment options.

David Schulte, president of The Row, said: “Our partnership with Yoox Net-A-Porter Group will allow us to have a direct dialogue with our customers on a global scale. We have always had a consistent vision to only present our products in the most elevated environments possible and Yoox-Net-A-Porter’s technological and logistical expertise will help us achieve this with our site.”

The new site has launched with The Row’s pre-fall 2019 collection. The Row’s menswear collection will follow shortly in July.

Commenting on the partnership, Francesca Tranquilli, president of the online flagship stores business at Yoox-Net-A-Porter Group, said: “When we first spoke about building an online store for their beautiful pieces, I knew it would be a unique undertaking requiring seamless collaboration and deep experience in online luxury. The end result is a true reflection of the house, echoing the simplicity and elegance that has become synonymous with The Row. We are pleased to welcome them to our growing online flagship stores platform.”

The Row was established in 2006 by Ashley Olsen and Mary-Kate Olsen.

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