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Ted Baker launches personalised shopping experience

Ted Baker has launched a new personalised shopping experience to bring the immersive nature of its stores to customers online. Customers visiting its website are now… View Article

FASHION

Ted Baker launches personalised shopping experience

Ted Baker has launched a new personalised shopping experience to bring the immersive nature of its stores to customers online.

Customers visiting its website are now able to connect with in-store style experts through text, chat and video call.

Ted Baker said the move has enabled staff to offer an elevated shopping experience to online customers around the world. Team members are able to guide customers through their shopping journey by gaining visibility into which products shoppers are browsing in real-time. They can also access Ted Baker’s entire omnichannel stock and share personalised products recommendations withcustomers.

Staff can also use the function to schedule in-person appointments and arrange shipping from store. Ted Baker said its research has shown that one in three customers visit a particular shop after interacting with a member of the store team.

The retailer has partnered with shopping app company Hero on the service.

Ted Baker chief customer officer Jennifer Roebuck said: “As our ecommerce channel continues to grow during the coronavirus pandemic and beyond, elevating the online customer experience is a key business priority. By partnering with Hero, we are enabling critical tools to stay connected with our customers and bring the physical shopping experience to them in the comfort of their home.”

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