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Ted Baker appoints new chief executive

Fashion retailer Ted Baker has appointed Rachel Osborne as its chief executive on a permanent basis. Having joined the retailer in November 2019 as chief financial… View Article

FASHION

Ted Baker appoints new chief executive

Fashion retailer Ted Baker has appointed Rachel Osborne as its chief executive on a permanent basis.

Having joined the retailer in November 2019 as chief financial officer, Osborne was promoted to the role of acting chief executive the following month.

In a statement issued today, Sharon Baylay, acting chair of Ted Baker, said: “Following a thorough and competitive search process, the Board is delighted that Rachel is being appointed as shief executive.

“Rachel has already made a significant contribution to Ted Baker, working tirelessly in recent months to develop a transformation plan for the business. She has brought hugely relevant retail and customer experience and is ideally positioned to lead Ted Baker’s turnaround in the future.”

Osborne previously worked with the Debenhams department store chain where she held the position of chief financial officer. Prior to that, she worked in the same role at Domino’s Pizza Group and was also finance director of group enterprise at Vodafone and finance and strategy director at John Lewis. Her previous experience also includes senior positions at Sodexo, Kingfisher and PepsiCo.

Ted Baker also said that its search for a new chairman is progressing well and that non-executive director Jennifer Roebuck will be taking up her new role of chief customer officer on 1 April.

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