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Superdry’s Julian Dunkerton to remain as CEO until 2021

Superdry has extended Julian Dunkerton’s contract as chief executive. Having served as interim chief executive since April, he is now taking up the role on a… View Article

FASHION

Superdry’s Julian Dunkerton to remain as CEO until 2021

Superdry has extended Julian Dunkerton’s contract as chief executive.

Having served as interim chief executive since April, he is now taking up the role on a permanent basis with his contract running until April 2021.

Having co-founded the business with designer James Holder in 2003, he stepped down in March 2018 but rejoined the business in April.

In a statement, the fashion retailer said Dunkerton had agreed to continue in the role as he looks to deliver his vision of restoring the brand to its design-led roots and returning it to sustained growth .

Peter Williams, chairman of Superdry, said:  “Julian has a clear vision and his creativity, ambition and leadership will be crucial for the turnaround of the business. As interim CEO, Julian has already been working closely with the team to execute this plan and while much remains to be done, the necessary foundations are being laid. I am looking forward to working alongside Julian during this period as we seek to identify his long-term successor.”

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