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Superdry co-founder to step down

Supergroup has announced that Julian Dunkerton, one of the founders of its Superdry brand, is to leave the company to enable him to devote more time… View Article

FASHION

Superdry co-founder to step down

Supergroup has announced that Julian Dunkerton, one of the founders of its Superdry brand, is to leave the company to enable him to devote more time to his other business and charitable interests.

He will be stepping down from his position as a director of the business on 31 March 2018.

Peter Bamford, chairman of Superdry, said: “With Superdry embarking on the next phase of its ambitious growth plans, and with other interests and opportunities available to him, Julian and I have been talking for some time about the right time for him to move on from the business. I have enjoyed working closely with him over the last eight years and, on behalf of the board, I would like to thank Julian for his outstanding contribution in building Superdry into such a great brand.”

Supergroup said Dunkerton’s role in relation to product and brand will be continued by the creative teams that he helped establish.

Dunkerton said: “I am immensely proud of everything achieved at Superdry over the past fifteen years. As a fast-growing, innovative business, Superdry has always evolved to ensure it keeps delivering. With other demands on my time it is the right point for me to transition my focus and responsibilities.”

Dunkerton co-founded Superdry with designer James Holder in 2003. The brand was originally sold in Cult Clothing, a retail business founded by Dunkerton and a former business partner in Cheltenham in 1985.  The first Superdry store was launched in 2004. 

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