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Sugarhill Boutique to rebrand

Fashion retailer Sugarhill Boutique is to rebrand as Sugarhill Brighton. The company said the new branding will reflect its creative identity and heritage as a Brighton… View Article

FASHION

Sugarhill Boutique to rebrand

Fashion retailer Sugarhill Boutique is to rebrand as Sugarhill Brighton.

The company said the new branding will reflect its creative identity and heritage as a Brighton based company.

Sugarhill managing director Pawel Przedpelski said: “The rebrand is an important step reflecting our focus on a wider initiative to move Sugarhill Brighton into a socially and environmentally conscious business. As we broaden and grow our brand’s appeal and reach a gobal audience, we felt it was crucial to remember and celebrate our roots and creative heritage.”

The company said it plans to make all of its organic cotton styles in India from now on and that they will be verified with a Global Organic Standard.

Sugarhill Brighton will also be launching a new charity collection with Born Free, Plan International UK and Whoopsadiasy.

 

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