Specsavers launches exclusive Balmain collaboration
Parisian fashion label Balmain has debuted its eyewear collection across Specsavers stores nationwide.
To create maximum visibility and launch awareness, Specsavers chose its London’s Tottenham Court Road store to launch the collection with its first ever store exterior brand take-over.
The Balmain artwork and livery has been developed by Specsavers’ in-house creative team and will feature at the store until the end of December.
Balmain spokesperson Maï Dao-Vu said: “The Specsavers collaboration has provided the opportunity to bring everyone into the House of Balmain. We wanted to add a signature Balmain twist to classic and modern styles so that the frames could hint at exclusivity while maintaining the simplicity of an everyday look.”
The fashion house is the latest designer collection to be unveiled at Specsavers and features 17 exclusive styles, including 13 glasses and four prescription sunglasses.
Sirjit Sanghera, store director of Specsavers in Tottenham Court Road, said: “The whole team is thrilled about the Balmain launch, and we’re excited to see the impact the fantastic new window artwork will have on footfall for the store. To be picked out as the flagship store for this launch is an honour indeed.”
