Snag Tights launches search for brand ambassador
Hosiery brand Snag Tights has launched a social media campaign to help it find a global brand ambassador.
In a Facebook post, the company said it is seeking a Snag Queen to represent the business and be the face of its forthcoming Snag Queens range over the course of a year.
The competition is open to people of any gender and the winner will receive a £5000 cash prize and a collection of every single product the company makes. They will also be the star of a lavish photoshoot for the new range.
The competition is being launched with Drag Race UK star Sum Ting Wong, who will also be one of the judges for the competition.
Snag Tights founder and chief executive Brie Read said: “Being inclusive and championing our customers is at the heart of everything we do, so it’s high time we appointed a Snag Queen to represent the brand.
“At Snag we never use models, instead showing our tights on real people of all shapes and sizes. So we’ve opened the search for our first Sang Queen on social media for all to enter regardless of age, gender, dress size or ability. We look forward to seeing the brave and beautiful personalities that come forward in the new few weeks.”
Entries for the competition are open until 24 July.
Hear Brie Read speak at our virtual Retail Customer Marketing Summit on 15 July. Book your free place here
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