THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
Omnichannel Futures Conference 2020
Online Conversion Summit 2020
Future of Retail Marketing 2020
The HR Summit 2020
AI in Retail Conference 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Shop Direct appoints Emma Alexander as fashion director

Shop Direct, the owner of Very.co.uk and Littlewoods.com, has appointed Emma Alexander as fashion director. Reporting to group product director and executive board member Sam Perkins,… View Article

FASHION

Shop Direct appoints Emma Alexander as fashion director

Shop Direct, the owner of Very.co.uk and Littlewoods.com, has appointed Emma Alexander as fashion director.

Reporting to group product director and executive board member Sam Perkins, Alexander will head up Shop Direct’s branded and own brand clothing and footwear offerings.

Due to join the business on 9 July, Alexander was previously chief product officer at Jack Wills. During her time with the lifestyle fashion retailer, she led a 75-strong team and was responsible for all categories across buying, design and sourcing.

Prior to that, she spent four years as brand director at USC and four years at Marks & Spencer in senior fashion roles, including head of buying for men’s formalwear, footwear and accessories, and head of buying for the Per Una and Limited Collection brands in womenswear. Her experience also includes stints at Jaeger and River Island.

Sam Perkins, group product director at Shop Direct, said: “Emma is an exceptional fashion leader who’s consistently shown she knows her customer and the industry inside out. She builds great relationships and delivers commercial results, both in branded and own brand fashion.”

At Shop Direct, Alexander will oversee all fashion buying and design with a focus on strengthening the clothing and footwear category. 

Alexander’s new role will also include developing Shop Direct’s brand portfolio where names include the likes of River Island, Mango, Hugo Boss and Armani. She will also be charged with driving the company’s sportswear offering and leading the ongoing development of Shop Direct’s own label V by Very, its most popular brand.

Perkins added: “She’s the perfect person to lead our clothing and footwear teams through the next phase of our transformation, as we continue to hone our portfolio of outstanding brands around our customer and build on the early success of V by Very.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Online Conversion Summit 2020
Online Conversion Summit 2020
April 30 2020
The Hallam Conference Centre, London W1W 6JJ
The Retail Bulletin Online Conversion Summit 2020 Partnered by IMRG
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, 44 Hallam St, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2020
AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY